WHERE THE HYPE ENDS & THE TRUTH BEGINS.
On the outside, the world sees beautifully packaged products, glowing press features, and social media highlights showcasing success. But what they don’t see is the grit, the struggle, and the relentless self-doubt that lives behind the scenes of building a brand.
You see the brand. We see the battle.
The sleepless nights.
The rejections that cut deep.
The fear of not being enough.
The weight of carrying a dream that feels impossibly heavy.
This is why I created Behind the Brand.
I’ve been there. I know what it’s like to pour everything into a business—your time, your money, your soul—only to face doors closing, investors doubting you, and an industry that often values perception over reality.
I also know the silent battles so many founders fight:
💡 Imposter syndrome that whispers, “You’re not good enough.”
💡 Loneliness in a world where everyone appears to have it all together.
💡 The pressure to always project success, even when you feel like you’re drowning.
We don’t talk about these things enough. And that’s exactly why we need to.
A Raw, Unfiltered Look at the Entrepreneurial Journey
Behind the Brand is a first-of-its-kind docuseries that pulls back the curtain on what it truly takes to build a brand. It’s an intimate, unfiltered conversation with founders who have lived through the highs and lows, opening up about the moments no one talks about—the fear, the failures, the resilience, and the moments that nearly broke them.
But more importantly, it’s about how they kept going.
This isn’t just storytelling. This is a movement. A call to every entrepreneur to step forward and say:
🔹 "I’ve struggled, too.”
🔹 "I’ve doubted myself, too."
🔹 "But I am still here. And I am still building.
Be Part of This Movement
Stay tuned—a sneak peek is coming soon. If you want to be the first to see it, or if you’d like to be part of this groundbreaking project, sign up below to receive updates.
Because the more we talk about it, the more we break the cycle.
And when we break the cycle, we build something greater.
Together, we are Behind the Brand.
Our mission
To pull back the curtain on the untold realities of entrepreneurship—shedding light on the isolation, imposter syndrome, self-doubt, and resilience that founders face behind the polished brand image. Behind the Brand is more than a docuseries; it’s a movement to amplify real stories, ignite raw conversations, and remind founders that they’re not alone in the journey of building something bigger than themselves.
Our vision
To redefine success by showing what it truly takes to build a brand—not just the wins, but the war. Through unfiltered storytelling, we’re creating a space where founders feel seen, heard, and empowered to own their journey—struggles, scars, and all.
Thank You to the Founders Who Dare to Be Real
To every founder who has courageously stepped forward to share their story—you are changing the game. Your vulnerability is a gift. Your honesty is empowering others to keep believing, to keep going, and to know they are not alone.
Esther Bryce
Founder
Lianne Wilson
Broker
Jaden Smith
founder
Jessica Kim
founder