We don’t just build brands. We build believers.

Building a brand is about far more than products and strategy—it’s a deeply personal journey of growth and transformation. Along the way, the pressures to succeed can feel overwhelming, and many founders bear the weight of responsibility alone, trying to be everything to everyone.

At Believe Agency, we understand that sustainable success isn’t just about scaling revenue—it’s about nurturing the person behind the business. We help founders embrace personal development, emotional well-being, and conscious leadership to unlock their fullest potential. Through resilience, mindset mastery, and purpose-driven strategies, we empower you to create not just a business, but a movement that shapes the future. When you believe in yourself and your vision, you can inspire and transform your team, your brand, and the world around you.

Our Mission: Transforming Founders, Brands, and Impact through the Power of Belief

We envision a world where mission-driven founders thrive—balancing growth, well-being, and purpose. By offering mindset and business strategies that transform lives and brands, Believe Agency is rewriting the traditional story of success in the CPG industry.

Advisory

Tailored strategies and hands-on guidance to help founders break through obstacles, scale sustainably, and align their vision with impactful business growth.

Workshops

Community

Transformative sessions designed to build both personal resilience and business acumen, empowering founders to lead with purpose, clarity, and confidence.

A thriving network of founders, mentors, and industry leaders supporting each other’s journeys with shared stories, resources, and inspiration for lasting success.

Your brand’s journey is unique,

and so is our holistic approach.

Believe Agency is a catalyst for transformation, a strategic partner for founders ready to shatter industry norms and redefine success.

Created by visionary entrepreneur and thought leader Beth Wilson-Parentice, Believe Agency emerged from her unwavering passion to empower others. Drawing from her journey of building a nationally recognized brand while overcoming the emotional and mental challenges of entrepreneurship, Beth understands that real, lasting growth occurs when founders are supported by a community that believes in their dreams. We go beyond conventional strategies—uncovering untapped opportunities, forming bold collaborations, and equipping founders with the mindset and tools to thrive in an ever-evolving landscape.

The Believe Method

The Believe Method is a 6 phase program created to help founders overcome challenges —burnout, imposter syndrome, and fear of failure. This 360-degree program offers the tools to build resilience and success in both life and business

• Mental Resilience: Learn to manage and overcome self-doubt, anxiety, and setbacks.

• Purposeful Leadership: Discover your "why" and lead your business with confidence and authenticity.

• Strategic Alignment: Make decisions from a place of clarity, ensuring long-term sustainability and success.

A holistic transformation system for founders that integrates mental health, leadership, and business growth.

The Built to Believe Platform

Step into a vibrant, dynamic community of visionary founders where growth is fueled by collaboration, creativity, and unwavering support. Our platform is not just a network; it’s a movement that empowers you to redefine success on your own terms. Here, founders connect to share insights, forge meaningful partnerships through the power of shared experiences and bold innovation.

Who We Help

Partners & Collaborators

We collaborate with accelerators, corporate innovators, and media platforms to expand our mission of founder transformation. We create meaningful partnerships with industry leaders who believe in the power of storytelling and mindset-driven success.

Looking to partner? Let’s create something extraordinary together!

Behind the Brand Docuseries

In the early days of Sipp, I had to overcome many invisible challenges, from finding my voice in a male-dominated industry to scaling into 1,200 Target stores. But no one talks about those struggles—the fear, the sacrifices, the resilience it takes to keep going.

Behind the Brand was created to shed light on those untold stories. Through exclusive interviews and storytelling, we give founders a space to share their raw, unfiltered truths, fostering connection and inspiration for others in the industry.

If you would like to be a part of our project let us know!

Brands Built with Belief

We partner with bold founders to turn challenges into growth, creating iconic brands that inspire and transform.

Why Believe?

Don’t go it alone. You don’t have to endure the isolation or overwhelm of entrepreneurship. With our programs, community, and mindset tools, you can transform your business—and yourself.

Beth Wilson-Parentice, the founder of Believe Agency, is an award-winning CPG entrepreneur with a proven track record of transforming brands into market leaders. Drawing from her journey of growing Sipp Sparkling Organics into a multi-million-dollar brand, Beth leads a team of experts dedicated to empowering founders with the tools, resources, and strategies they need to succeed.

At Believe Agency, we combine personal and professional growth to help entrepreneurs navigate the CPG space with purpose and confidence. Let’s unlock your brand’s potential—together.